Kumi Koda introduces a 360° full-body experience music video featuring the latest technology!!

Tuesday, September 16, 2014


Kumi Koda has always pushed the boundaries of her work and challenged herself to innovative and creative projects.

Koda has utilized the 360° technology of Oculus Rift to create her other worldly music video for the unreleased song, “Dance In The Rain”.

Oculus Rift is a head-mounted, virtual reality display that was developed by an American venture company in 2013. Facebook acquired the company for $2 billion in March of this year.

BIG PARADE, a digital-era music festival held from September 13 to 15, featured an Oculus Rift booth. Interest in the possibilities of the technology has been steadily increasing.

The world’s top creatives were involved in introducing this groundbreaking music video to the world.

YKBX, who has won awards from art competitions all over the world, directed the video. He has successfully put on a Hatsune Miku virtual concert at Theatre du Chatelet in Paris last year. The costumes were done by fashion legends. 3-D stereophonic sound expert, Evala, created aural aspect of the 360° world.

From Japan To The World. This exciting and creative project is sure to become the talk of the world.

“Dance In The Rain” is a creatively challenging piece of work that will question the way we think about the future of entertainment. It will be premiered at London’s “TENT LONDON” art festival from September 18 to 21. It will then be shown at “TOKYO DESIGNERS WEEK” in Tokyo from October 25 to November 3. Kumi Koda welcomes her 15th year as an artist in December of this year. Her inquiring mind will, no doubt, continue to surprise us in the future.

Kumi Koda / “Dance In The Rain”
Director : YKBXhttp://cargocollective.com/YKBX
Stylist : Misha Janettehttp://mishajanette.com
Sound artist : Evala
Costume special thanks: Yohji Yamamoto “discord”, LIMI feu, Roggykei

Event overview
September 18, 2014 (Thursday) ~ September 21, 2014 (Sunday)

October 25, 2014 (Saturday) ~ November 3, 2014 (Holiday • Monday)
Venue: In front of the Meiji Jingu Gaien Art Gallery

Official site: http://www.tdwa.com/

Official Website: http://rhythmzone.net/koda/index.html
Facebook: http://www.facebook.com/KodaKumiOfficial
Twitter: http://twitter.com/#!/KODAKUMINET
iTunes: http://itunes.apple.com/artist/kumi-koda/id73972014
YouTube: http://www.youtube.com/user/KODAKUMINET
LINE: @kodakumi
Official Global Fanclub – KODA GUMI: http://global-fc.net/kodagumi/

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